Porter Positioning Marketing PR Communications Branding

SUCCESSES

A few examples of Porter's experiences -- and results -- by industry:

Financial Services/Credit Cards: Developed public relations and marcom campaigns. Collaborated on advertising, branding product development and customer service approaches. Produced audio and video news releases and held national media tours, served as primary spokesperson on financial management and consumer privacy issues. Developed strategic industry alliances, marketing partnerships and government relationships. Results: Helped evolve one of the world's best-known brands (American Express) from elitist to popular. Exceeded media and awareness goals with record-breaking campaigns. Built successful creative processes, streamlined operations, achieved cost-savings.
Travel & Entertainment: Promoted world's largest travel agency to businesses and consumers. Promoted travel and the use of travel agents for the world's largest travel association (ASTA). Redefined branding, messaging and advertising. Developed strategic industry alliances. Taught media training, held media tours, produced multi-media presentations, and audio & video news releases. Helped launch American Express' first website, allowing consumers to book travel online. Results: Earned record-breaking media coverage, significantly increased awareness, and gained new customers and members. Turned overhead into profits with innovative partnerships.
Insurance & Assistance: Revitalized marketing and public relations plans, developed new products and services, redesigned websites, created effective marketing tools and invented online self-service features. Results: 24% increase in online and offline, direct and channel revenues.
Internet Start-Ups: Raised funding, defined strategy and company culture of smart risk-taking, developed website look-and-feel, and implemented stellar marketing & public relations plans. Results: Raised $11 million, enrolled tens of thousands of active consumers, and signed more than 200 corporate clients.
High-Tech Software Solutions: Led branding, marketing and public relations for and CRM and business intelligence firm in the midst of a tech industry upheaval. Redefined brand, redesigned website and advertising, developed new products, multi-media sales tools and marketing campaigns. Results: Sales increased 20%, media coverage rose 25%, decreased costs by 45%.
Associations: Managed innovative branding, advertising, marketing communications and public relations for association services, conferences and publications. Results: Increased exposure by 25%, sales grew by 100%, turned overhead into profits with strategic partnerships.

B2B & B2C EXPERIENCE

advertising
agency management
award submissions
analysis & research
branding
business development

business intelligence

brainstorming

case studies

channel & partner management

communications

competitive reviews

credit cards

creative & content management

customer delight

concierge & luxury services

conferences & events

direct marketing

editing & writing

e-commerce

employee motivation

guerilla marketing

issue positioning

loyalty programs

internal communications

education & training

financial services

healthcare & assistance

insurance

internet

marketing

media relations & training

multi-media production

public relations

publicity & promotion

presentations

retail

sales support

social media/web 2.0

software

speaker/advociate

strategic alliances
website strategies