804.477.6223 Copyright © 2008 Porter Positioning Company. All rights reserved.
SERVICES
Porter Positioning offers flexible arrangements for strategic, hands-on research, project management and integrated services, including (but not limited to) the following:
Branding: Good branding explains, enlightens, associates, differentiates, celebrates and persuades. Porter Positioning has successfully developed branding for Fortune 100 companies, mid-sized businesses and start-ups. Solid branding requires a clarity of purpose, a vision for creative delivery and strong follow-through discipline. Whether you need to create, refine, strengthen or evolve your brand, Porter Positioning makes it happen with real results. Let us help your audiences identify -- and self-identify -- with your company, your people, your products and services.
Communications & Public Relations: Are your messages clear? Are they reaching the right people at the right time? Most companies have several target audiences motivated by varying priorities and unique vernacular. Porter Positioning breaks through the clutter to move, touch and inspire individuals and groups. Our expertise includes internal and external communications, public and media relations, industry relations and strategic alliances, as well as government relations and grassroots support.
Marketing: We help clients uncover unique selling propositions, develop practical customer profiles and create strategies and tactical plans that are measurable, flexible and primed for continuous, agile improvement. From concept and research stages to launch and ongoing management, Porter Positioning develops corporate, product and service marketing strategies, multi-media sales support and targeted, viral, direct (online and offline) campaigns that deliver powerful results.
Client Experience: American Express Corporate, Travel & Card Businesses, American Society of Travel Agents, Access America, Applix, Elvia, Footwear Industries of America, Inova Solutions, Junior Achievement, Lync Consulting, idealab! start-ups (Refer.com, Compete.com), Meddius, Ovus Ater, Robinson Radio, Sands Anderson Marks & Miller, The Smithsonian Institution, Trellis Agency, the US Travel & Tourism Administration, the US Travel Insurance Association, the World Heritage Foundation and World Access.
B2B & B2C EXPERIENCE
advertising
agency management
award submissions
analysis & research
branding
business development
business intelligence
brainstorming
case studies
channel & partner management
communications
competitive reviews
credit cards
creative & content management
customer delight
concierge & luxury services
conferences & events
direct marketing
editing & writing
e-commerce
employee motivation
guerilla marketing
issue positioning
loyalty programs
internal communications
education & training
financial services
healthcare & assistance
insurance
internet
marketing
media relations & training
multi-media production
public relations
publicity & promotion
presentations
retail
sales support
social media/web 2.0
software
speaker/advociate
strategic alliances
website strategies
