FLEXIBLE MARKETING, PUBLIC RELATIONS AND COMMUNICATIONS CONSULTANCY MEETS MARKET'S CHANGING NEEDS
Porter Positioning Remodels Service Arrangements for Full-Service or Project Support
JANUARY 21, 2008, Richmond, VA -- With an uncertain economy, cutthroat Wall Street demands and ever-evolving marketplace conditions, companies find themselves in a tight predicament: how to secure experienced, expert help without taking on the overhead of inflated agency costs and daunting long-term contracts or hiring for jobs that may change in a matter of months.
"There's no question that a shift has occurred... just look at locally based companies like Circuit City, Capital One and Genworth. Many businesses have had to let go of employees and then rehire again within short timeframes," said Emily Porter, Principal of Porter Positioning. "As a result, I remodeled my consultancy to match the needs of the current market environment. Sometimes companies need project work, sometimes they need an interim or part-time executive.
"Porter Positioning provides flexible arrangements and the expertise of a strategic professional who rolls up the shirtsleeves to earn results," Porter noted, explaining that "often companies get distracted with the 'busy-ness' of everyday work and don't allow for solid tactical execution and continuous improvement."
Porter opened her consultancy last Spring as part of Trellis Agency, a creative and interactive design firm headquartered in Washington, DC. She quickly found that a great number of companies, of every size, need high-level expertise but are cautious about agency overhead costs and long-term contracts. Now Porter has remodeled her business to bring the experience and skills of a seasoned marketing and public relations pro with a flexible arrangements. She keeps an affiliation with Trellis and a network of experts for expanding demands.
Porter Positioning offers flexible branding, communications, marketing and public relations services, from hands-on projects to integrated services. With more than 20 years of experience with Fortune 100 companies, mid-sized business, non-profits and start-ups, Porter creates and implements fresh, inspired, results-oriented plans that command attention, build awareness, motivate action, deepen loyalty and deliver solid ROI. For details, visit www.porterpositioning.com.
Contact: Emily Porter, 804.986.2016, eporter@porterpositioning.com